Promotion / Affiliate Marketing Terms

These Promotion Terms apply to any natural or legal person who runs paid or organic marketing for an iGaming offer through the BetLink platform — solo affiliates, agencies, sub-affiliates, streamers, influencers, content publishers, and ad-network buyers. Where operator T&Cs are stricter, those operator T&Cs prevail for the offer in question.

Affiliates must clearly disclose the commercial nature of every piece of content that promotes a BetLink-mediated offer. Acceptable disclosures include “#ad”, “#sponsored”, “Werbung”, “Anzeige”, “Pubblicità”, “Publicidad”, or the platform’s native disclosure tag (Meta Branded Content, YouTube Paid Promotion, TikTok Disclosure Toggle, Twitch Sponsored). The disclosure must be visible without scrolling, in the same language as the content, and no smaller than 50% of the body-copy size.

Hidden disclosures (white-on-white text, off-screen tags, collapsed dropdowns, or disclosures that appear only after clicking through) do not satisfy this requirement.

Affiliates may not make claims that are factually incorrect, impossible to verify, or so qualified as to be misleading. In particular, affiliates must not:

• Promise wins, returns, RTPs, or jackpot rates that are not substantiated by the operator.
• State that an offer is “risk-free”, “no-strings”, or “guaranteed” when the offer is in fact subject to wagering, time, or geographic conditions.
• Mis-represent regulatory status (e.g. claim a Curaçao licence covers Germany).
• Imply gambling can solve a financial problem, mental-health issue, or relationship difficulty.

Affiliates may not pay end-users to register, deposit, or play in a way that bypasses the operator’s genuine acquisition intent. Prohibited examples: kick-backs paid to the player from the affiliate’s commission, “deposit and we reimburse” schemes, click-farms, motivated traffic that violates operator T&Cs, and any practice that the operator would treat as bonus-abuse if performed directly. CPL/CPA campaigns may not be combined with money-back guarantees to the end-user.

Every static, video, or interactive creative that links to a BetLink-mediated offer must carry a clearly visible 18+ badge (or higher where the destination market requires it) and a responsible-gambling pointer to BeGambleAware.org, spielen-mit-verantwortung.de, or the local equivalent. The 18+ badge must remain on screen for the full duration of a video creative and within the safe area of any in-feed image. See our Youth Safety policy for full creative-format rules.

Affiliates must respect every jurisdictional restriction in the operator’s T&Cs. They are responsible for steering traffic only from countries and regions where the destination offer is legally promotable. Tools available on BetLink to help you comply: KYA traffic-profile checks, operator allowed-countries lists in the Offers page, geo-aware rotator rules, and prohibited-jurisdictions alerts at link-creation time.

Cloaking, IP-spoofing, and any technique that misrepresents the end-user’s geography to the operator is a material breach of these terms.

Affiliates may not deliberately target users who are registered on a self-exclusion programme (OASIS, GAMSTOP, CRUKS, ROFUS, GamStop equivalents) or who have explicitly opted out of gambling marketing. Look-alike audiences seeded from a self-excluded list and re-targeting based on prior gambling-help searches are prohibited. Affiliates must promptly honour any user-level unsubscribe or block request, and must not move that user to an adjacent list to re-engage.

Where you use BetLink’s link rotator (bl.gg/<slug> and equivalents), you are responsible for keeping the rotator’s offer pool clean. Specifically:

• Every operator in the pool must hold a valid licence in every geography you accept traffic from. Use the per-rule geo-gate rather than mixing operators with conflicting allow-lists.
• Weights must reflect a genuine commercial intent. Do not point ninety-nine percent of weight at a single operator while displaying others purely as “evidence of choice”.
• Disable any operator that has been removed from the BetLink offer board, blocklisted, or paused for compliance review.
• Use the kill-switch within twenty-four (24) hours of a regulator action against a destination operator, or sooner if BetLink instructs.
• Do not chain rotators behind cloaking or IP filters that present different offers to operator quality-assurance teams than to real users.

Operator-supplied creatives may only be used in the format and context approved by that operator. Material modifications (translations, framing, length, voice-over, additional claims) require the operator’s prior written approval. Affiliates must keep a log of every active creative version and make it available on request.

BetLink and its operator partners may audit your campaigns, landing pages, traffic sources, and rotator setup at any time on reasonable notice. You will cooperate in good faith, provide access to your campaign-management dashboards, and supply copies of contested creatives within five (5) business days. Refusal to cooperate is itself grounds for suspension.

A confirmed breach of these Promotion Terms can result in the immediate removal of the affected campaigns, freeze and clawback of related commissions, suspension or termination of the affiliate account, removal of operators from your pool, and notification of the affected operator(s) and the relevant regulator(s). For repeat or wilful breaches, BetLink may add the affiliate to its network-wide blocklist preventing re-registration. Affiliates retain the appeal mechanism set out in the Prohibited Products policy.