Prohibited Products & Services

BetLink mediates affiliate marketing between regulated iGaming operators and independent affiliates. Some products and offer mechanics are unsafe, illegal, or commercially unsustainable in our target markets. We refuse to broker any traffic for those products. This protects affiliates from clawbacks, protects operators from regulator action, and protects end-users from harm.

We do not allow promotion of any sportsbook, casino, lottery, poker room, or other gambling product that lacks a current, valid licence in the geography from which traffic is being sent. Curaçao licences are accepted only for jurisdictions where they are recognised by local regulators, never as a substitute for a GGL, MGA, UKGC, ADM (formerly AAMS), DGOJ, ANJ, KSA, or other local authorisation that the geography requires.

“Grey-market” operators that publicly state they accept players from a market without holding the local licence required by that market are excluded.

Affiliates may not steer traffic to an offer in a way that breaches the operator’s own jurisdictional T&Cs. Practical examples: cloaking the offer for users in Germany when the operator is GB-only; routing US-state traffic through a non-US-licensed product; presenting a CRUKS-blocked operator to Dutch users; advertising in countries on the operator’s blocked-territories list.

Any campaign or offer where the marketing mechanic is built on deceiving the end-user is prohibited. This includes:

• Fake celebrity endorsements or AI-generated impersonations.
• False scarcity (“3 spots left”) or fabricated countdowns.
• Misleading payment-method icons (e.g. PayPal logo where PayPal is not actually accepted).
• Deposit-bonus claims that omit material wagering, withdrawal, or game-restriction conditions.
• Offers that are mathematically impossible to satisfy under the published terms (“guaranteed wins”, “risk-free 200% rollover” with hidden caps).
• Coupon-stacking, multi-account, or bonus-abuse schemes that rely on the affiliate or end-user breaching operator T&Cs.

Any product positioned, themed, or distributed to attract under-18 audiences is prohibited regardless of operator licence. See our Youth Safety policy for the detailed creative rules.

We do not allow products whose primary economic structure is recruitment-driven multi-level marketing (MLM), pyramid schemes, binary plans, matrix plans, or any variant where revenue is paid for recruitment rather than for genuine player acquisition. BetLink’s legitimate two-tier override (Phase 2 partner programme) is a contractual relationship between BetLink and the affiliate, capped at one downline level, and is not affected by this prohibition.

Offers whose deposit bonus, rake-back, or VIP entry is gated on minting, owning, or trading a non-fungible token (or comparable on-chain collectible) are prohibited. This applies to direct gating (“hold the NFT to unlock the bonus”) and to indirect mechanics (“earn the NFT through play; the NFT unlocks future bonuses”). The compliance, AML, and consumer-protection risk profile of these products is currently incompatible with our operating jurisdictions.

The following are also prohibited without exception:

• Products targeting self-excluded players (OASIS, GAMSTOP, CRUKS, and equivalents).
• Match-fixing, insider-information, “tip-sale”, or similar integrity-violating offers.
• Esports betting on under-18 athletes or under-18-only leagues.
• Crash games and casino offers that have been the subject of a current regulator enforcement action without a documented remediation.
• Skin-gambling sites and CS-skin / loot-box-coupled offers.
• Operators on the BetLink blocklist (operator_blocklist table) — typically the result of confirmed payment fraud, sanctions exposure, or a pattern of non-payment to affiliates.

A confirmed breach of this policy will, depending on the severity and on whether it was deliberate or negligent, result in one or more of: an immediate suspension of the affiliate account; a freeze and clawback of any commissions linked to the breaching campaign; removal of the affected operator(s) from your offer pool; permanent termination of the BetLink account; reporting to the affected operator(s); reporting to the relevant regulator where required by law; and a referral to the BetLink network-wide blocklist that prevents re-registration under another identity.

Affiliates can appeal an enforcement decision in writing to the trust & safety team within fourteen (14) calendar days of notification. Appeals are reviewed by a human supervisor who was not involved in the original decision. Appeal outcomes are communicated within ten (10) business days. While an appeal is pending, undisputed earned balances accrued before the enforcement event remain payable.