Postback URL

What a postback URL does

A postback URL is the endpoint one system calls when an event needs to be reported to another system. In affiliate work, the event is usually a registration, first-time deposit, qualified deposit, refund, chargeback, or payout-relevant status change.

The practical answer: a postback URL is how the conversion evidence moves after the click. The tracking link answers "where did the traffic go?" The postback answers "what happened after it arrived?"

Example

An affiliate sends a visitor through a tracking link with a click ID. The operator later records an FTD. The operator calls a BetLink or tracker postback URL with fields such as click ID, event type, timestamp, currency, and amount. That event can then be matched to the original campaign, offer, sub-id, and commercial term.

If the click ID is missing, renamed, or overwritten, the postback may still arrive but fail reconciliation. That is why affiliates care about macro mapping: the click identifier has to survive the trip from link to operator to postback.

Why it matters for payout review

Postbacks are not just analytics. They are evidence. If an operator dashboard shows fewer FTDs than the tracker, the team needs to compare click logs, postback receipts, and operator reporting. The postback record helps answer whether the conversion was missing, late, rejected, duplicated, or attributed to another source.

Useful postback operations usually include:

• a stable click ID or conversion ID,
• event names that match the commercial agreement,
• retry handling for temporary failures,
• timestamps in a consistent timezone,
• enough amount and currency context for payout review.

How BetLink uses the term

BetLink treats postbacks as part of the affiliate operations trail. They sit beside offers, RevShare or CPA terms, sub-ids, and payout evidence. That makes a missing event visible before month-end instead of after an invoice is already in dispute.

When comparing tracker-first tools with BetLink, the question is not whether postbacks exist. Serious teams already use them. The better question is whether postback evidence is connected to the commercial terms and operator follow-up that decide whether the affiliate actually gets paid correctly.