NGR

What NGR means

NGR usually means net gaming revenue. In affiliate reporting, it is the revenue base left after the operator applies agreed deductions and adjustments. It is often the number used before a RevShare percentage is applied.

The useful answer is simple: NGR is not the same as deposits, turnover, or gross gaming revenue. It is the operator-defined net base that decides commission in many RevShare deals.

Example

A referred cohort deposits 50,000 EUR and produces 18,000 EUR in gross gaming revenue. The operator deducts bonuses, payment fees, taxes, fraud adjustments, chargebacks, and administrative costs. The reported NGR becomes 10,500 EUR. On a 35% RevShare deal, the affiliate commission starts from 35% of 10,500 EUR, not 35% of deposits.

If a report only shows the final commission, the affiliate cannot see whether a drop came from traffic quality, player outcomes, bonus cost, payment fees, or a new deduction. That is why NGR visibility matters.

What to compare

When reviewing NGR language, look for:

• the exact deductions included,
• whether tax and payment costs are passed through,
• whether bonuses and free bets are deducted at face value or cost,
• whether chargebacks can reopen old periods,
• whether negative carryover is applied after NGR,
• whether reporting exposes enough detail to reconcile the number.

The term is common, but the calculation is not universal. "NGR-based RevShare" is only helpful when the NGR definition is visible.

How BetLink uses the term

BetLink treats NGR as part of payout evidence, not as a decorative metric. A team comparing offers needs to know the revenue base, the RevShare percentage, and the deductions that sit between traffic and payable commission.

This is also why postback evidence alone is not enough. A postback can prove an FTD happened, but NGR decides whether that conversion later turns into payable RevShare. Good affiliate operations keep both records in view.